Episode 47: Clutch into Confidence | Selene Dior's Journey of Self-Empowerment and Success
Motorcycles, in their varied engine sizes, designs, colors, brands, and shapes, offer a sense of freedom and individuality on the road, where the only thing that matters is the ride itself, not the opinions of others. This essence of liberation that motorcyclists experience parallels a vital journey in life – the pursuit of self-confidence and self-love. Just as easily as a tire can be punctured by a nail, our self-esteem can deflate under the weight of societal expectations and self-criticism. Building and maintaining confidence can be as challenging as riding a motorcycle, especially when we find ourselves consumed with thoughts about our appearance, expressions, and the daunting battle with self-love.
In today's episode of 'Clutch into Confidence', we are thrilled to welcome a special guest, Selene Dior, the Founder and CEO of Vitae Apparel. Selene's journey began as a competitive swimmer, a chapter of her life that lasted 16 years. When she stepped away from the competitive swimming world, she faced a faltering in her self-esteem, a challenge that many can relate to. Over time, Selene channelled her energy into building her confidence and creating Vitae Apparel, a brand that celebrates diversity and challenges societal norms.
Vitae Apparel stands out with its line of swimsuits and activewear, designed to redefine the social and physical standards imposed on women worldwide. The brand is a celebration of beauty in all shapes, sizes, and ethnicities, fostering a community that uplifts and empowers. Since its inception in 2016 when Selene was only 18, Vitae Apparel has seen remarkable success, surpassing one million dollars in revenue by 2020. Selene's accomplishments extend beyond her brand; she has been recognized by BC Business 30 under 30, featured in Forbes and Health, and appeared on Netflix's 'Too Hot to Handle'. In addition to Vitae Apparel, she founded Attribute Agency and still finds time to enjoy her dream ride, a Ducati Street Fighter.
Selene Dior exemplifies what it means to push beyond perceived boundaries and continuously challenge oneself. Her story is not just about entrepreneurial success; it's about building personal confidence while elevating others. Join us in this inspiring episode as we explore Selene's journey to self-empowerment, her impact on redefining beauty standards, and her relentless pursuit of success both on and off the road.